For the last fifty years, Smiley has served as a beacon of hope and positivity as they’ve encouraged the world to take the time to smile. What started as a happiness promotion in the France Soir newspaper to draw attention to positive news stories has blossomed into a movement that has shaped the way that we share happiness and express ourselves. In the decades since that first Smiley appeared on the page, the brand has gone on to shape musical generations, social movements, and popular culture.